Inspired by international fashion trends and the rich craftsmanship of local artisans, the new Seibu flagship department store in Jakarta sets a new standard in luxury retailing and a landmark for establishing Seibu's brand in Indonesia.
As the largest international department store in the country, Seibu caters to the most fashion conscious and high end customers in Indonesia. The bold architecture and design, together with vivid fashion displays creates a destination where customers have access to the most exclusive lines in international design and a memorable shopping experience.
"Seibu Jakarta highlights the latest in store design and visual merchandising, making it a premier destination to launch new brands for the first time in this part of the world," says Alan Thomson, Director Operational and Business Development for Seibu. "The Seibu flagship is not just a store for the people of Jakarta, but for Indonesia and the entire southeast Asia region."
Bridging Cultures Through Design
Drawing from its vast international design experience, Callison, the number one retail designer in the world (World Architecture, 2003-2007), combined its global design expertise with the artisanship of local craftsmen to capture the strength and essence of the Seibu brand for the Indonesian market.
"Seibu Jakarta bridges cultures through its design, while respecting the heritage and customs unique to its location," says Dawn Clark, Principal at Callison. "This approach has helped Seibu establish a strong presence in the Indonesian market while maintaining its position as a fashion leader in the international marketplace."
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