SAN DIEGO--(BUSINESS WIRE)--Monotype Imaging Inc., a leading global provider of text imaging solutions, is showcasing "fontastic BREW® ingredients" tailored to mobile offerings such as games, applications, user interfaces, advertising and multimedia content at Booth #23 of the BREW 2007 Conference, June 20 - 22 at the Manchester Grand Hyatt in San Diego. Monotype Imaging will feature a speaker presentation and a series of demonstrations surrounding the company's scalable font solution for the QUALCOMM (Nasdaq: QCOM) BREW value chain of handset manufacturers, developers, operators, content creators and mobile publishers.
"We believe that the wireless industry is at an inflection point - similar to the one experienced by the computing industry about 20 years ago - when scalable font technologies dramatically improved the user's experience and increased demand for new applications," said John Seguin, executive vice president of Monotype Imaging. "As a gateway to enriching the user's experience on mobile phones, our solution will enable the wide-ranging community of BREW developers and designers to use high-quality fonts to establish hierarchy, evoke emotion, build brand, create memorability and command attention. Our focus is to bring to the BREW environment a font solution that offers flexibility, versatility and distinctiveness, while at the same time is optimized for the unique constraints of today's rapidly evolving mobile devices."
Allan Haley, director of words and letters at Monotype Imaging and author of five books on type and graphic communication, will lead a technology seminar titled, "Fontastic BREW Ingredients: How to Add Value Using Fonts." The presentation will be held Friday, June 22, in Manchester 1 at 1:45 p.m.
Monotype Imaging's presence at the BREW 2007 Conference will include mobile phone demonstrations that highlight the company's iType® font engine and WorldType® Layout Engine technologies, licensed by QUALCOMM for the BREW solution. In addition, demonstrations will feature select ESQ® (Enhanced Screen Quality) Mobile fonts in a variety of scenarios, including applications developed by NINJA Mobile, a BREW software design and development firm based in Los Angeles.
Monotype Imaging's iType font engine, based on the industry-standard TrueType® and OpenType® font formats, brings scalable type and multilingual support to memory-constrained development environments, enabling enhanced font choice and improved text display quality. The technology features support for the company's patent-pending SmartHint™ technology, engineered for high legibility of East Asian characters scaled to small sizes. The iType font engine also supports Fonts in a Box™ technology, designed to ensure the full and predictable display of tall characters within limited screen parameters. Custom typefaces, bitmaps, embedded bitmaps, font subsets and linked fonts are also supported by the iType font engine.
A modular software library that enables the on-screen composition, positioning and rendering of multilingual text, Monotype Imaging's WorldType Layout Engine includes intelligence to automatically interpret linguistic traits that are part of complex writing systems such as Arabic, Hebrew and Indic scripts. Capabilities include bi-directional text flow, contextual character substitution and positioning, ligature and accent placement, and the ability to flow text around graphic objects.
ESQ Mobile fonts are sourced from the Monotype®, ITC® and Linotype® collections and are tailored for exceptional viewing on small screens. Designs are available to complement the look-and-feel of various mobile offerings, from youth-oriented games to user interfaces requiring highly legible fonts.
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