Nickelodeon Multi-Million Advertising and Promo Partnership With Chrysler
PRESS RELEASE
Nickelodeon, the number-one entertainment brand for kids, has partnered with the Chrysler brand, in a brand new multi-million advertising and promotional multiplatform deal. The agreement was announced today by Jim Perry, Executive Vice President, 360 Brand Sales for Nickelodeon and MTVN Kids and Family Group, and Dave Rooney, Director, Chrysler Global Marketing & Communications.
"We are thrilled to welcome Chrysler to Nickelodeon as a first time advertiser," said Perry. "Chrysler is pairing up with one of our hottest TV properties on a variety of Kids and Family platforms, and is joining us on the ride to slime America. This collaboration is a great example of the custom packages that Nickelodeon and MTVN Kids and Family can offer marketers to get messaging out to target audiences in the kids and family space."
The partnership is part of the Chrysler brand's efforts to target families with its 2008 Town & Country minivan. The deal will highlight the Town & Country's SIRIUS Backseat TV(TM) which will, for the first time, broadcast Nickelodeon and Nicktoons Network.
"We are truly excited about this collaboration between Chrysler and a strong entertainment brand geared towards families as well as kids," Rooney said. "The Town & Country minivan, featuring the SIRIUS Backseat TV(TM), is for the tech savvy family; so who better at Nickelodeon to partner with than Jimmy Neutron, the genius inventor."
Nickelodeon, the number-one entertainment brand for kids, has partnered with the Chrysler brand, in a brand new multi-million advertising and promotional multiplatform deal. The agreement was announced today by Jim Perry, Executive Vice President, 360 Brand Sales for Nickelodeon and MTVN Kids and Family Group, and Dave Rooney, Director, Chrysler Global Marketing & Communications.
"We are thrilled to welcome Chrysler to Nickelodeon as a first time advertiser," said Perry. "Chrysler is pairing up with one of our hottest TV properties on a variety of Kids and Family platforms, and is joining us on the ride to slime America. This collaboration is a great example of the custom packages that Nickelodeon and MTVN Kids and Family can offer marketers to get messaging out to target audiences in the kids and family space."
The partnership is part of the Chrysler brand's efforts to target families with its 2008 Town & Country minivan. The deal will highlight the Town & Country's SIRIUS Backseat TV(TM) which will, for the first time, broadcast Nickelodeon and Nicktoons Network.
"We are truly excited about this collaboration between Chrysler and a strong entertainment brand geared towards families as well as kids," Rooney said. "The Town & Country minivan, featuring the SIRIUS Backseat TV(TM), is for the tech savvy family; so who better at Nickelodeon to partner with than Jimmy Neutron, the genius inventor."
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