Time Inc. and Quigo Enter Into Long-Term, Exclusive Agreement
PRESS RELEASE
Time Inc., one of the largest content companies in the world and the largest magazine publisher in the U.S. and U.K., and Quigo, a pioneer and leading provider of performance marketing solutions for advertisers and premium publishers, today announced that they entered into a multi-year, exclusive agreement. Under the terms of the agreement, the companies will deploy a custom version of Quigo's private label AdSonar platform and create a new category of performance advertising across Time Inc.'s leading digital brands including: Time.com, CNNMoney.com, People.com, EW.com, InStyle.com, SI.com, Golf.com, FanNation.com, SouthernLiving.com, SouthernAccents.com, Sunset.com, CottageLiving.com, CoastalLiving.com, CookingLight.com, and MyRecipes.com. According to Nielsen, Time Inc.'s digital properties command an audience of over 19 million unique visitors each month and will add to Quigo's already sizeable and fast growing network of other premium sites.
For the first time with this new program, Time Inc. will be able to directly offer its customers text-based pay-for-performance advertising solutions on an individual property like CNNMoney.com or across a collection of Time Inc's sites.
Marketers will also be able to buy ads via an easy, self-service interface. And unlike other blind ad networks where advertisers are uncertain of the specific sites or pages where their ads will run, Quigo's AdSonar-powered advertising platform will offer full transparency and control. Advertisers will be able to buy many types of advertising and can target specific pages like the Home Page of People.com, sections like "Time.com - Health and Science" and hundreds of topics or keywords such as, "Mutual Funds" or "Chicago Cubs." Quigo and Time Inc. will also offer advertisers a variety of pricing options including pay-per-click auctions, cost per impression and others to be developed over time.
The new program will help Time Inc. attract new advertisers and budgets that will generate significant incremental revenue. Based on the program's design, other Quigo deployments, and Time Inc.'s experiences with sponsored links as well as the type of advertising yield, the companies estimate that advertising revenues will top $100 million over the first three years of the partnership.
Time Inc., one of the largest content companies in the world and the largest magazine publisher in the U.S. and U.K., and Quigo, a pioneer and leading provider of performance marketing solutions for advertisers and premium publishers, today announced that they entered into a multi-year, exclusive agreement. Under the terms of the agreement, the companies will deploy a custom version of Quigo's private label AdSonar platform and create a new category of performance advertising across Time Inc.'s leading digital brands including: Time.com, CNNMoney.com, People.com, EW.com, InStyle.com, SI.com, Golf.com, FanNation.com, SouthernLiving.com, SouthernAccents.com, Sunset.com, CottageLiving.com, CoastalLiving.com, CookingLight.com, and MyRecipes.com. According to Nielsen, Time Inc.'s digital properties command an audience of over 19 million unique visitors each month and will add to Quigo's already sizeable and fast growing network of other premium sites.
For the first time with this new program, Time Inc. will be able to directly offer its customers text-based pay-for-performance advertising solutions on an individual property like CNNMoney.com or across a collection of Time Inc's sites.
Marketers will also be able to buy ads via an easy, self-service interface. And unlike other blind ad networks where advertisers are uncertain of the specific sites or pages where their ads will run, Quigo's AdSonar-powered advertising platform will offer full transparency and control. Advertisers will be able to buy many types of advertising and can target specific pages like the Home Page of People.com, sections like "Time.com - Health and Science" and hundreds of topics or keywords such as, "Mutual Funds" or "Chicago Cubs." Quigo and Time Inc. will also offer advertisers a variety of pricing options including pay-per-click auctions, cost per impression and others to be developed over time.
The new program will help Time Inc. attract new advertisers and budgets that will generate significant incremental revenue. Based on the program's design, other Quigo deployments, and Time Inc.'s experiences with sponsored links as well as the type of advertising yield, the companies estimate that advertising revenues will top $100 million over the first three years of the partnership.
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