HP today announced that Warner Bros. Entertainment has deployed the company's media storage technology to help transform the complex post-production of new films, as well as the restoration of older titles, from the traditional process using celluloid to one that is entirely digital.
HP Media Storage is helping Warner Bros. move to an environment that uses 4K Digital, the industry's highest resolution format for digital video, which now provides four times the resolution quality of high-definition television.
By doing so, Warner Bros. can streamline its post-production processes, while maintaining the high resolution quality that the studio considers essential for the creative community making new films and the audiences that enjoy them. Warner Bros. relied on HP Media Storage to produce its recent hit "Oceans 13."
Using HP Media Storage, creative teams can store and retrieve the massive 4K files in real time while working on the task of transforming a director's raw footage into a finished movie that will be ready for distribution into many different formats, such as 35 mm and digital cinema screens, high-definition discs, Internet TV and mobile devices. A 4K digital master also preserves enough information to guarantee the value of the film for future generations and presentation technologies.
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