The popularity of the no nonsense type classic Helvetica as a corporate typeface has grown steadily since its introduction in 1957. Accordingly, 50 years later, there are many achievements to look back on - but also an exciting future to look forwards to. This is why Linotype has announced a new initiative to celebrate the 50 years of Helvetica's straight-talking success. Designers worldwide are invited to take part in the Helvetica NOW Poster Contest, an unprecedented online opportunity to exhibit innovative design, win prizes and gain international creative acclaim.
In a world where we are inundated with written information, type has never been so present in our lives as it is today. Of the countless typefaces we encounter daily, none has attained the wide distribution and broad popularity of Helvetica. This inspired Linotype to come up with a unique way to celebrate the 50th anniversary of the typeface - by inviting designers worldwide to take part in the Helvetica NOW Poster Contest. The contest asks participants to submit their poster design work which has been published between 2000 and 2007 and which uses Helvetica as a primary or secondary typeface. In addition, participants may design a new poster (or submit an unpublished one) which explores the role of type in modern life, and the way in which typography - especially Helvetica - affects our perception of the world. This exploration of Helvetica's manifest presence in our lives is open to each designer's interpretation - even photography may be inlcuded.
Submissions will be accepted from July 4-October 4, 2007.
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