Corbis today announced the latest emerging visual and cultural trends in imagery identified by its global Creative Intelligence team. The research and analysis is released on a quarterly basis to help anticipate the emerging imagery needs of creatives and guide photographers toward capturing images that are likely to be in high demand by advertising and marketing professionals around the world. The announcement was made during the Cannes International Advertising Festival taking place June 17 to June 23 in Cannes, France.
The Corbis Creative Intelligence team supports both photographers and customers in their creative endeavors by anticipating future market shifts. The team works with local art directors to develop imagery that best reflects today's cultural and stylistic trends and that resonates strongly with target markets both regionally and globally.
"Photographers love receiving trend information that will help set their work apart, while creatives find relevant imagery that supports their vision," said Amber Calo, Senior Manager, Creative Intelligence at Corbis. "By analyzing consumer trends and insights, we're walking in the same shoes as account planners at ad agencies. We ask the same questions and strive to deliver imagery that will resonate with their target markets."
All of the following trends are relevant globally, but some are currently more pronounced in specific regions, and so are listed geographically.
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