The Jeep brand announced today it is launching a new brand advertising campaign on July 1 that will take advantage of the brand's expanded seven-vehicle lineup, its 66-year heritage of 4x4 off-road capability and the inherent joy of driving Jeep vehicles. "Have fun out there. Jeep" is the new brand advertising tag line.
The new ad campaign is designed to strengthen the already-legendary image of the brand and bring more buyers into the Jeep owner base, one of the most loyal in the industry. While the campaign's primary message is that driving the brand's sport-utility vehicles provides a unique-to-Jeep fun, it will also emphasize that, with an expanded lineup of seven Jeep vehicles, "Now there's a Jeep vehicle for you," said John Plecha, Director - Jeep Marketing & Global Communications.
"Jeep has seven models in the 2007 model year, the most available to retail consumers at one time in the 66-year history of Jeep vehicles," said Plecha. "The 4-door Jeep Wrangler Unlimited is one of the hottest vehicles on the market today, while the all-new Jeep Compass and Patriot are attracting customers who are new to the Jeep brand. Now is the absolute right time to keep the momentum going with a new tag line and ad campaign."
The advertising campaign will have three phases, starting with outdoor and Internet teaser advertising.
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