Google today announced the launch of Google Earth Outreach, a new program designed to help nonprofit organizations around the world leverage the power of Google Earth to illustrate and advocate for the important work that they do.
The announcement was made at Google's New York City office by Elliot Schrage, Google Vice President for Global Communications & Public Affairs, and John Hanke, Director of Google Earth & Maps. Pilot Outreach partners including Jane Goodall, Founder, the Jane Goodall Institute; Kathy Bushkin Calvin, Executive Vice President, United Nations Foundation; and Edward Wilson, President and CEO, Earthwatch, were also on hand to discuss how their organizations are using Google Earth to tell effective and compelling stories about their work.
Google Earth Outreach enables any organization to quickly and easily get the resources it needs to create compelling stories through Google Earth layers. The program includes comprehensive online guides, video tutorials, and case studies about using Google Earth specifically targeted to the needs of nonprofit organizations. In addition, there are online forums connecting new participants to Global Awareness partners and experienced programmers who can assist in developing Keyhole Markup Language (KML) layers for Google Earth. These forums, actively moderated by Google Earth Outreach staff, serve to foster discussion and cooperation among organizations and the broader Google Earth community.
Organizations can also now apply online for Google Earth Pro grants (a $400 value); grantees will receive additional technical support from Google.
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