July 10, 1pm EDT
Jesse James Garrett, President, Adaptive Path
What makes people passionate about a technology product? What's the difference between a forgettable product and one that gets people talking? Success requires grounding your development approach in a deep understanding of user psychology.
Companies often see the time and money invested in product development go to waste simply because the final result doesn't accurately reflect the needs and expectations of the customers who have to use the product.
In this presentation, Jesse James Garrett looks at ways to build customer insight into your designs so that they resonate with your audience, and they build customer loyalty.
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