In recognition of the agency's significant evolution since its founding 25 years ago, the former Chinnici Direct announced it has rebranded as Company C. The agency, based in New York's East Village, is part of MDC Partners, Inc., a leading marketing communications company.
Founded in 1982 as a creative boutique, the agency quickly established a reputation for excellence in direct marketing. Following its acquisition by MDC Partners in 2000, the shop has developed into a full-service direct and digital marketing agency and continues to make substantial additions to its online and offline service capabilities and leadership talent.
"This rebranding reflects how significantly we've evolved as an agency, and how we've added and integrated a wide range of service offerings," said Nicholas Nocca, president, Company C . "Our evolution has been guided by the emergence of new technology and fundamental shifts in consumer behavior and media consumption. This new brand is symbolic of our commitment to build on our expertise and continually expand into new areas to better serve clients."
The fast-growing agency, whose revenues jumped 82% over the past two years, works for a number of blue-chip clients including Barnes & Noble, Capital One, MetLife and Virgin Atlantic Airways. Previous client experience includes programs for Bloomberg, Chase, Pfizer and others.
"The rebranding makes sense to us because we've seen the agency reinvent itself over the past few years by adding a new dimension of services and talent," said Chris Rossi, senior vice president, North America, Virgin Atlantic Airways, an agency client since February 2005. "They have helped us grow our business, and we think they're on the right track to continue that growth."
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