New York, NY - (July 9, 2007) - Concept/design/animation studio INTERspectacular has re-branded the premiere programming block for Nicktoons Network entitled "3 Headed Monster." Featuring one character with three distinct personalities: "Friday," "Saturday" and "Sunday," the extensive and incredibly entertaining graphics package promotes the animation network's weekend block of programs. The project gave the INTERspectacular team the opportunity to combine character development and storytelling.
Client Nicktoons Network approached INTERspectacular in late 2006 to complete a "re-fresh" on their "3 Headed Monster" package. Creative Directors Luis Blanco and Michael Uman presented a complete re-brand, which included the creation of a new, signature character. Nicktoons Network awarded the project to INTERspectacular, and the successful collaboration began just after New Year's, 2007.
This month, in July, the re-branded "3 Headed Monster" package will be launched on the air. The team at INTERspectacular developed the fully realized signature character, including its three distinct characters, as well as its voices. They also developed the complete graphic design package to accompany it, including logos, bumpers, lower thirds, etc. INTERspectacular completed all of the animation, using desktop software packages Flash and Adobe AfterEffects. In addition to the visual aspects of the package, INTERspectacular created the sound design and Foley, while DJ Wally created a signature musical sting. Finally, it was INTERspectacular's Michael Uman and Luis Blanco who completed the voices of the three "heads."
"We knew from the beginning that developing the character and the scripts was going to be the key to the success of this package," comments INTERspectacular's Luis Blanco. "3 Headed Monster had to be not just a funny character to watch, but a real spokesman for the idea that there are three continuous nights of programming."
Additionally for Blanco and Uman, this Nicktoons Network project enabled their studio to reach and attain yet another creative goal: character development and content creation. "Since we started INTERspectacular three years ago, we have been creating strong, entertaining characters who have future possibilities, but the narratives have primarily relied on simple, visual-driven humor. This project allowed us to flesh out a character over twenty spots through humorous, dialogue-driven narratives. This is our first step into developing branded entertainment," notes Uman.
"There is a great combination of varied skill sets at INTERspectacular," notes Greg Babiuk, INTERspectacular's Executive Producer. "We find that these combined strengths in design and animation make INTERspecacular stand out."
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