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Daily News


10 Jul 2007





Wal-Mart to Help Fans 'Savor the Ending' of Harry Potter
PRESS RELEASE

BENTONVILLE, Ark., July /PRNewswire-FirstCall/ -- Mid-July could trigger the world's largest read-a-thon! So while self-professed seers share rumors of "who dies" in Harry Potter and the Deathly Hallows, Wal-Mart is ever vigilant in making sure fans from San Jose to San Juan enjoy the book to the very end.

Beginning this week, a million Wal-Mart associates in the U.S. and abroad join fans to make a pledge that once Harry Potter and the Deathly Hallows is released at 12:01 a.m., July 21, the final chapter will not be discussed at registers, in case a customer does not yet know. Fans worldwide have agreed this "silence" is golden for readers, and more than 8,000 already have said they, too, will not spoil the end in chatter, making their pledge.

Some Wal-Mart stores will even hand out ear plugs July 21 for those who immediately need to find a "quiet corner" to read their new book. Such special plans are being made in those cities where a particular Passion for Potter seems to exist.




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