NEW YORK, July 9 /PRNewswire-FirstCall/ -- Travelzoo (Nasdaq: TZOO), a global Internet media company, has unveiled the world's first interactive advertising campaign at an airport involving large-scale projections that encourage traveler participation. Las Vegas' McCarran International Airport has become the first airport in the world to host the Travelzoo campaign featuring breaking news on travel deals.
"We are thrilled to be the first to show consumers the best deals published by Travelzoo in real time, interactive projections," said Erik Qualman, Head of Marketing North America, Travelzoo. "The high impact and large scale of the wall projections and plasma screens are not only memorable for travelers who pass by but it gives them a chance to directly interact with the brand."
The interactive "What's the Deal with Travelzoo?" campaign encourages travelers to participate in the advertisement. In Concourses A and B of Las Vegas Airport, gigantic projections show real time travel deals currently featured on Travelzoo's Web site as travelers walk past. In Concourse D real time travel deals "spin" on Travelzoo slot machines when consumers engage the 8' x 20' advertisement.
In Concourse C, travelers can get the chance to star in their own ad as they are projected into two huge interactive plasma screens using immersion technology. This is the first time this technology has been used in advertising anywhere in the U.S. Along with being projected into the plasma screens, travelers are personally greeted by Travelzoo in the advertisement. All five advertisements feature the Travelzoo Top 20(R) ticker which lists real time travel deals published by Travelzoo.
Las Vegas McCarran International Airport is frequented by almost 3.5 million travelers per month. The Travelzoo interactive advertisements will run 24 hours a day for two months.
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