AT&T Inc. announced today the opportunity for fashionistas from coast to coast to enjoy the sights and sounds of Mercedes-Benz Fashion Week Miami Swim virtually anytime and from anywhere on their AT&T wireless handsets.
As the exclusive wireless provider of Mercedes-Benz Fashion Week, AT&T will offer wireless subscribers an insider's view of major fashion events, access to the hottest designer downloads, exclusive trend reports and fashion and beauty tips from the experts — including television personality and tastemaker Robert Verdi, designers Tracy Reese, Jenni Kayne, Louis Verdad, Costello Tagliapietra and beauty destination Sephora — that you won't find anywhere else.
"Mercedes-Benz Fashion Week Miami Swim is the place to find hot new trends for summer," said TV personality and tastemaker Robert Verdi. "And there is no bigger trend right now — in fashion and beyond — than new mobile handsets and accessories. I'm thrilled to be jumping into the water, so to speak, with AT&T to bring the fun and sun of this hot Miami event to all the fabulous fashionistas looking to get celebrity chic this summer."
Beginning today, customers of AT&T wireless will have access to "The Daily Front Row to Go," a mobile version of the popular Daily Front Row newsletter. Published by global sports, entertainment and media company — and Mercedes-Benz Fashion Week producer — IMG, the Daily Front Row provides exclusive, up-to-the-minute access to designer shows, models and elite parties, as well as the latest fashion trend news and hot new swimwear items and accessories.
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