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Daily News


11 Jul 2007





Harry Potter Mania Reaches All-Time High on Amazon.com
PRESS RELEASE

Before the July 21 release of "Harry Potter and the Deathly Hallows," Amazon.com announced that enthusiastic Muggles throughout the country have pre-ordered more than 1 million copies of the seventh and final book in the Harry Potter series from Amazon.com, surpassing the previous pre-order record held by the sixth book in the epic series, "Harry Potter and the Half-Blood Prince." Worldwide, the company has taken nearly 1.6 million pre-orders for "Harry Potter and the Deathly Hallows," eclipsing the previous worldwide record of 1.5 million.

Amazon.com today also announced the deadline for Release-Date Delivery of "Harry Potter and the Deathly Hallows" in the U.S. For all orders placed by Tuesday, July 17, 2007, at 12:00 p.m. EDT using standard shipping or better (including Amazon Prime), Amazon.com will guarantee delivery of "Harry Potter and the Deathly Hallows" on its release date of Saturday, July 21, to all addresses within the lower 48 states, or the cost of the book will be refunded.

"We are thrilled to offer our customers a low, low price for 'Harry Potter and the Deathly Hallows' plus Saturday delivery at no extra charge," said Greg Greeley, vice president of books at Amazon.com. "As a show of gratitude to our customers, we are giving every customer who pre-orders 'Harry Potter and the Deathly Hallows' before July 21 a $5 Amazon.com promotional certificate to use on a future purchase in the month of August."




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