Ryan Reynolds’ Aviation Gin & Marvel Claw In ‘Deadpool & Wolverine’ Bottles
By Mikelle Leow, 22 Apr 2024
Image via Aviation American Gin / PR Newswire
Aviation American Gin is pulling maximum effort into the gin-ematic universe, teaming up with Marvel’s Deadpool & Wolverine for an invigorating bottle release.
The collaboration marks a first for Aviation Gin in launching collectible packaging, offering six bottles adorned with the Merc with a Mouth’s signature motifs. Designed by Ryan Reynolds’ Maximum Effort company and Sandstrom Partners, the bottles are a sleek combination of black glass, red accents, and metallic details. Each features a unique Deadpool icon, with the case itself taking cue from his iconic red suit.
Image via Aviation American Gin / PR Newswire
This marketing push is a clever play on Reynolds’ dual role as co-owner of Aviation Gin and the actor portraying Deadpool.
“I discovered Aviation American Gin while shooting the first Deadpool movie,” details the Hollywood A-lister. “Back then Aviation wasn’t big enough to tie-in to a big summer movie and Deadpool was lucky to get any sponsors at all. A few hundred weeks and drinks later, here we are! They grow up so quickly, don’t they?”
Despite being special editions, these 750ml bottles will be priced the same as the original Aviation American Gin. They are also filled with the same “perfectly crisp, smooth Aviation American Gin fans know and love.”
Image via Aviation American Gin / PR Newswire
While the official release is slated for summer, eager fans can already reserve their bottles through the Aviation American Gin website.
[via Guilty Eats and ComicBook.com, images via Aviation American Gin / PR Newswire]