Burger King Hijacks ‘It’, Hilariously Uses ‘Pennywise’ To Openly Mock McDonald’s

By Mikelle Leow, 06 Oct 2017

Composite image by DesignTAXI. ‘Ronald McDonald’ cutout via Ronald McDonald Wikia (CC-BY-SA), background video screenshot via BURGER KING Deutschland

Having amassed US$11.6 million when it first opened in Germany, Stephen King’s It is now the most successful horror movie ever screened in the country.

Burger King Germany has jumped on the It bandwagon, likening ‘Pennywise’ to another famous red-headed clown.

In a comedic campaign conceptualized by agency Grabarz and Partner, Burger King’s ‘Never Trust A Clown’ shows the fast food chain hijacking the movie’s pre-premiere to poke fun at ‘Ronald McDonald’ and become “the longest Burger King spot of all [time].”



Watch the hilarious ad below “starring a strange clown that reminds us of our biggest competitor’s mascot.”

Video via BURGER KING Deutschland

Video screenshot via BURGER KING Deutschland

[via Ad Age, images via various sources]
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