Burger King Hijacks ‘It’, Hilariously Uses ‘Pennywise’ To Openly Mock McDonald’s
Composite image by DesignTAXI. ‘Ronald McDonald’ cutout via Ronald McDonald Wikia (CC-BY-SA), background video screenshot via BURGER KING Deutschland
US$11.6 million when it first opened in Germany, Stephen King’s It
is now the most successful horror movie ever screened in the country.
Burger King Germany
has jumped on the It
bandwagon, likening ‘Pennywise’ to another famous red-headed clown.
In a comedic
campaign conceptualized by agency Grabarz and Partner
, Burger King’s ‘Never Trust A Clown’ shows the fast food chain hijacking the movie’s pre-premiere to poke fun at ‘Ronald McDonald’ and become “the longest Burger King spot of all [time].”
AdvertisementWatch the hilarious
ad below “starring a strange clown that reminds us of our biggest competitor’s mascot.”
Video via BURGER KING Deutschland
Video screenshot via BURGER KING Deutschland
[via Ad Age
, images via various sources]