90s Kids, Get Ready For Tamagotchi’s Rerelease For Its 20th Anniversary

By Yoon Sann Wong, 11 Oct 2017

Composite image by DesignTAXI. Images via Tamagotchi

Unless you’re an individual of Generation X who was living under a rock in the 90s, you’d be more than familiar with Tamagotchithe digital pet of that era that you could feed, play, and groom.

In celebration of Tamagotchi’s 20th anniversary in the US, Bandai America has announced that it will be releasing the digital pets once again, though in limited quantity.

“For many Generation X kids, the Tamagotchi device can be considered America’s first and favorite digital pet,” explained Tara Badie, marketing director for Bandai America.



This modern version differs from the original solely in size. The new model is 20% smaller, meaning more convenience when carrying around the compact gadget.

The brand explained inside a press release, “[This] smaller Tamagotchi device features the familiar egg shape, pixelated LCD charm, and, of course, the recurrent need for tender-loving-care that endeared fans in 1997 when it was first released!”

“Like the original Tamagotchi device, the mini Tamagotchi includes six different shell designs from the initial Japanese launch and each one includes six characters. To pay homage to fans, the mini Tamagotchi will also feature the iconic packaging design of the original Tamagotchi device.”

Each Tamagotchi will be sold at approximately US$14.99. You can pre-order it now via select North Ameican retailers, or find it at stores nationwide and via the Tamagotchi website upon official release on 5 November 2017.

[via Tamagotchi, video via バンダイ公式チャンネル]
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