90s Kids, Get Ready For Tamagotchi’s Rerelease For Its 20th Anniversary
Composite image by DesignTAXI. Images via Tamagotchi
Unless you’re an individual
of Generation X who was living under a rock in the 90s, you’d be more than familiar with Tamagotchi
digital pet of that era that you could feed, play, and groom.
In celebration of
Tamagotchi’s 20th anniversary in the US, Bandai America has announced
that it will be releasing the digital pets once again, though in limited quantity.
“For many Generation X kids,
the Tamagotchi device can be considered America’s first and favorite digital pet,” explained Tara Badie, marketing director for Bandai America.
AdvertisementThis modern version
differs from the original solely in size. The new model is 20% smaller, meaning more convenience when carrying around the compact gadget.
The brand explained
inside a press release, “[This] smaller Tamagotchi device features the familiar egg shape, pixelated LCD charm, and, of course, the recurrent need for tender-loving-care that endeared fans in 1997 when it was first released!”
“Like the original Tamagotchi device,
the mini Tamagotchi includes six different shell designs from the initial Japanese launch and each one includes six characters. To pay homage to fans, the mini Tamagotchi will also feature the iconic packaging design of the original Tamagotchi device.”
will be sold at approximately US$14.99. You can pre-order it now via select North Ameican retailers, or find it at stores nationwide and via the Tamagotchi website
upon official release on 5 November 2017.
, video via バンダイ公式チャンネル