Burger King Hits Home In Its Simple, But Powerful Social Experiment On Bullying

By Yoon Sann Wong, 20 Oct 2017

Composite image by DesignTAXI. Image screenshot via BURGER KING

In line with National Bullying Prevention Month of October, Burger King ran a simple, but powerful social experiment to highlight the importance of speaking out against such behavior. According to, “30% of school kids worldwide are bullied each year and bullying is the #1 act of violence against young people in America today.”

The initiative, titled ‘Bullying Jr.’, aimed to discover how many people would, in reality, stand up against such damaging behavior. With the help of actors, Burger King played out scenarios of blatant bullying in its restaurant, while serving up mashed Whopper Jr. burgers to various customers.

“We bullied a High School Jr. and a Whopper Jr. to see which one received more complaints.”

The juxtaposition of these two subjects and the ridiculousness of the results hit home.

“95% of customers reported the bullied Whopper Jr.” but only “12 % of customers stood up to the High School Jr. being bullied.”

One young interviewee shares an honest, and sadly, common sentiment at the beginning of the video:

“It’s just easier to do nothing.”

Watch the experiment below and visit to learn how you can take a stand against bullying.



In another noteworthy Burger King ad, the brand hijacks It and hilariously uses ‘Pennywise’ to cheekily mock McDonald’s.

[via BURGER KING, images via video screenshot]
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