KFC Offers Fowl-Mouthed Apology After Running Out Of Chicken
Image by KFC UK via AdAge
In light of
its poultry shortage
that has forced it to close over 600 locations in the UK, KFC has dished out a sweary apology that isn’t for the chicken-hearted.
Partnering creative agency Mother London
, KFC filled out two full-page advertisements in the pages of UK newspapers the Sun
to create its own clever version of the cone of shame.
Scrambling the acronyms
in its logo, the restaurant spells the letters “FCK,” a fowl-mouthed word that aptly describes the situation. Below, the copy reads, “A chicken restaurant without any chicken. It’s not ideal.”
has gone viral over the weekend and has been reposted by fans online, with one social media user describing
it as “possibly the best apology ad ever.”
Elsewhere, KFC chicken
has racked up bids reaching as high as US$91,000
on eBay. Don’t feel too battered down if you can’t afford these inflated prices, though. KFC promises that it’s “making progress” to improve the situation.
more and more fresh chicken is being delivered to our restaurants. Thank you for bearing with us.”
Click to view enlarged version
Click to view enlarged version. Image by KFC UK via AdAge
, cover image by KFC UK