Google Arts & Culture App Debuts 3 AI Projects To Ease Your Creative Discovery

By Yoon Sann Wong, 08 Mar 2018

Image via Google Blog

Google Arts & Culture App exploded to global prominence earlier this year when people around the world discovered that they could use the app to find their art doppelgänger.

The side-by-side comparisons gained incredible traction online, with celebrities including Kristen Bell, Kate Hudson, Ryan Seacrest, Rachel Bilson, Jim Parsons, and more, joining in the fun. The results proved to be impressive, rib tickling, and in other cases, tragically disappointing.

While many might recognize the app for this particular feature, Google wants you to know that there are many other uses in the app that you probably have yet to explore.

Yesterday, Damien Henry—the Experiments Team Lead at the Google Arts & Culture Lab in Pairs—announced three AI experiments aimed to improve people’s understanding, appreciation, and access to art, via Google’s Blog.

They include ‘Art Palette’ for those into fashion, interior design, and home décor, ‘LIFE Tags’ that gives archival photos a new lease on LIFE, and its AI tool built in partnership with MoMA to identitfy the artworks inside its exhibiton photos.

“Each of these experimental applications runs AI algorithms in the background to let you unearth cultural connections hidden in archives—and even find artworks that match your home décor,” says Henry.

Art Palette

The first in the trio of its AI experiments is ‘Art Palette’, catered more for creatives within the fashion, interior design and home décor sectors.

It matches your selected color palette with relevant artworks from cultural institutions worldwide. You can click through within the app to learn more about the history of each artwork.

To give you an idea on how this works, Google invited renowned fashion designer Sir Paul Smith to try out ‘Art Palette’.




Iconic publication LIFE magazine has a treasure trove of archival images spanning four million visuals, but lacked a convenient way for users to sift through the data and accurately search for what they wanted.

With ‘LIFE Tags’, the AI scans, analyzes and tags all these images to create labels. This ultimately forms a huge database so that whether you type “astronaut” or “zeppelin” in the search bar, the library will retrieve the relevant results at a press of a button.

Image via LIFE Tags

Identifying MoMA artworks inside its exhibiton photos

The Museum of Modern Art in New York has been taking photos of its exhibitions since 1929. While these images provide an important visual record of the museum’s history, there was little to no way of finding out more about the artworks featured inside these images.

Instead of having a trained eye manually comb through the 30,000 photos, Google partnered with MoMA to build an AI tool that would automatically examine the visuals to identify all 27,000 artworks within these images.

Henry explains, “We hope these experimental applications will not only lead you to explore something new, but also shape our conversations around the future of technology, its potential as an aid for discovery and creativity.”

You can find out more about Google Arts & Culture’s AI experiments here.

[via Google Blog]
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