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STABILO’s Brilliant Ads That Highlight ‘Invisible’ Women Set Creatives Abuzz

By Mikelle Leow, 06 Jul 2018


Image by DDB Group Germany via Ads of the World

German stationery maker STABILO has been prominently highlighted by creatives on Twitter for its clever series of advertisements.

Conceptualized by DDB Group Germany, the campaign titled ‘Highlight the Remarkable’ sees the ‘STABILO BOSS’ highlighter accentuating extraordinary but “invisible” women who helped change the course of history.

Women featured in the ads comprise Edith Wilson—a former US First Lady who assumed her husband’s presidential role after he was paralyzed, Katherine Johnson—the NASA mathematician whose calculations resulted in the safe return from the moon to earth, and Lise Meitner—who discovered nuclear fission.

Designers, agencies, and internet users have commended the move, calling it, “brilliant” and “genius.”

“I am buying 10 STABILO highlighters,” tweeted ‘natsume142’.

View the creative advertisements, which will certainly be the highlight of your day.

Click to view enlarged version

Click to view enlarged version. Image by DDB Group Germany via Ads of the World


Click to view enlarged version. Image by DDB Group Germany via Ads of the World


Click to view enlarged version. Image by DDB Group Germany via Ads of the World

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[Images by DDB Group Germany via Ads of the World]
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