STABILO’s Brilliant Ads That Highlight ‘Invisible’ Women Set Creatives Abuzz

By Mikelle Leow, 06 Jul 2018

Image by DDB Group Germany via Ads of the World

German stationery maker STABILO has been prominently highlighted by creatives on Twitter for its clever series of advertisements.

Conceptualized by DDB Group Germany, the campaign titled ‘Highlight the Remarkable’ sees the ‘STABILO BOSS’ highlighter accentuating extraordinary but “invisible” women who helped change the course of history.

Women featured in the ads comprise Edith Wilson—a former US First Lady who assumed her husband’s presidential role after he was paralyzed, Katherine Johnson—the NASA mathematician whose calculations resulted in the safe return from the moon to earth, and Lise Meitner—who discovered nuclear fission.

Designers, agencies, and internet users have commended the move, calling it, “brilliant” and “genius.”

“I am buying 10 STABILO highlighters,” tweeted ‘natsume142’.

View the creative advertisements, which will certainly be the highlight of your day.

Click to view enlarged version

Click to view enlarged version. Image by DDB Group Germany via Ads of the World

And graphically beautiful, an instant classic 🙂
— Alexandre Carvalho (@jaascar) July 5, 2018

“Highlight the remarkable”
Stabilo released a campaign that highlights the women behind historical breakthroughs, changing our perspective of history forever. Amazing job, @DDB_Worldwide 🖤

Who else do you think should be highlighted in our history? Tweet us with your answers! pic.twitter.com/BgRl1AmsiE
— alike (@alikeofficial_) July 6, 2018

It takes good clients for good agencies to do good work. Credits to @DDB_Worldwide Düsseldorf.https://t.co/HyyZvyC1GQ
— Patrick John Gillam (@PatrickGillam) July 5, 2018

Great ad! I would like to highlight Rosalind Franklin, who significantly contributed to the discovery of the DNA! pic.twitter.com/ZiG7lBNDEN
— [Name in Bearbeitung] (@irethshadydowns) July 6, 2018

These are so great! I hope they win all the awards
— Hastings Sinclair (@TingSinclair) July 5, 2018

Very smart. The best are always simple
— Kavorka (@Kavorka_DRGN) July 4, 2018

I LOVE this, and I love Lise Meitner.

For those of you who didn't know Meitner was a pioneer of nuclear physics. Talks of her work say she "shared" credit with her research partner Hahn, but actually they awarded him the credit because she was a woman. https://t.co/1hJAOWco69
— Rose DF (@_Astro_Nerd_) July 6, 2018

[Images by DDB Group Germany via Ads of the World]

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