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Negative Space In Logo Design

Great logos do more than just say the name of the company—they capture the personality, tone of voice and style of the brand.

The personality and style of the brand can come through in the logo choice by thoughtfully choosing or crafting the typography, the color palette and even the tiny details like the use of white space, the kerning of the font, the shadows and gradients applied.

But some of the best logos of all are remarkable because of the hidden details they contain through the clever use of negative space.

FedEx is a great example, with the negative space in-between the D and the E creating an arrow. Adding hidden meanings, symbols and signs within the logo help to show off a subtle part of the brand’s personality, and can also make for a more memorable and thoughtful design.

We’ve brought together a collection of beautifully designed, ingeniously crafted logos that all use negative space to help fill out the image and add an extra level of depth, style and cleverness.

We hope you find them a great source of inspiration for your next design project.

Source: http://dribbble.com/shots/266702-Snake

Source: http://dribbble.com/shots/352873-Z-Films-Logo-Design

Source: http://dribbble.com/shots/366124-Mask-Playing-With-Type

Source: http://dribbble.com/shots/224859-Wineforest

Source: http://dribbble.com/shots/249721-Subzero

Source: http://dribbble.com/shots/246592-Water-Drop-Peter-Vasvari

Source: http://dribbble.com/shots/421233-Archwood-Construction-ID

Source: http://dribbble.com/shots/293745-Stairs-Logo-Design

Source: http://dribbble.com/shots/138562-Storm-Foundry-Logo

Source: http://dribbble.com/shots/698304-Jelly-Jar-Logo

Source: http://dribbble.com/shots/330598-Explorations

Source: http://dribbble.com/shots/539877-Blue-Dog-Properties

Source: http://dribbble.com/shots/379334-Make-4

Source: http://dribbble.com/shots/26870-Stik

Source: http://dribbble.com/shots/602255-Tf1

Source: http://dribbble.com/shots/470945-Cuisine

Source: http://dribbble.com/shots/434439-Hon-ay-Deux

Source: http://dribbble.com/shots/369298-Marina-Falls-Logo

Source: http://dribbble.com/shots/259687-Limit-club

Source: : http://dribbble.com/shots/312512-Impact-Logo

Source: http://dribbble.com/shots/441139-Royal-Clothes

Source: http://dribbble.com/shots/332321-Letter-Pen

Source: http://dribbble.com/shots/330052-Two-knives

Source: http://dribbble.com/shots/306399-Rocket-Golf

Source: http://dribbble.com/shots/578609-Charge

Source: http://dribbble.com/shots/278714-Hammer-Projects

Source: http://dribbble.com/shots/463898-Unique

Source: http://dribbble.com/shots/563952-Tri-N-Run-V4

Source: http://dribbble.com/shots/541773-Primary-Logo

Source: http://dribbble.com/shots/372442-Polrr-logo

We hope you’ve found these logos as inspirational, creative and clever as we did—and that they help give you some ideas for your next design project.

Cover image and top image from Shutterstock.

Alex writes for Print Express, that specializes in high-quality printing. In his spare time, he studies graphic and web design and is learning to code.

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