Global Design Visionaries Converge for International Design Forum 2005
By IDF, 27 Oct 2005
Top business and design leaders from brand icons such as BMW DesignWorksUSA, IDEO, Lenovo, Motorola, Nike and Philips to discuss theme of "Driving business growth by design"
With 'design' fast becoming a core competency for businesses, the international spotlight will shine on Singapore this October when the world's leading visionaries and thought-leaders from iconic design brands like BMW DesignWorksUSA, Nike, Motorola and Philips will gather to speak at the International Design Forum 2005 (IDF 2005) yesterday and today, 26 - 27 November.
Hosted biennially by International Enterprise Singapore (IE), IDF is widely regarded to be the pre-eminent global design conference and exhibition for businesses and the design community, and an important platform for global brands touring the world design circuit.
Themed "Driving business growth by design", IDF 2005 will feature a stellar cast of international design experts, top-notch design firms, design award winning corporations and country participation from design-led countries.
Design is the New Differentiator
"Design has become the new differentiator for companies, and is recognised as a critical factor in generating growth, capturing new customer segments, improving efficiency and achieving brand leadership," said Lee Yi Shyan, Chief Executive Officer, IE Singapore. "The speakers that we have invited to speak at IDF 2005 are not only visionaries in their field, but they are also united in their recognition of design as a business strategy."
According to an independent survey released in July 2005, and conducted by the Design Council of UK entitled "Design Index: The Impact of Design on Stock Market Performance", the share prices of companies which invested in design performed up to three times better than the FTSE 100 Index over a two-year period from January 2002 to December 2004.
Don't Miss This Century's Leading Design Visionaries
Over the two days, the conference segment of IDF 2005 will feature the following topics and speakers:
- "Brand design as a strategy for business growth", Jez Frampton, CEO, Interbrand Worldwide, USA
- "Creative Alchemy", Bruce Claxton, Senior Director, Design Integration, Motorola, USA
- "Staying ahead in the race for innovation: Designing products for global success", Howard Lichter, Creative Director, Nike Tokyo Design Studio, Japan
- "The future of business design", Verena Kloos, President, BMW DesignWorksUSA
- "Design for design", Yao Yingjia, GM, Lenovo Design, China
- "Design - Key factor of success", Grant Davidson, Director of Marketing, Philips Design, Netherlands
- "Design - What every business needs. The practical application of design for successful business ventures", Ravi Sawhney, CEO, RKS Design, USA
- "Better by design", Dick Powell, Founder/Partner, Seymour Powell, UK
- Design thinking: How design is creating opportunity and transforming business today", Brendan Boyle, Principal, Zero20 Youth Product Design, IDEO, USA
- "Design trends and opportunities in India", Satish Gokhale, Director, Design Directions, India
- "Protecting your design investment", Tan Loke Khoon, Partner, Baker & McKenzie, Hong Kong
The objectives of the conference are two-fold - firstly, to help businesses appreciate the use and strategic importance of design; and secondly, to equip designers with the necessary concepts with the aim of enhancing their ability to persuade companies to leverage design in their business.
Among many noteworthy speakers, two-awarded winning designers include:
- Yao Yingjia, GM, Lenovo Design: A multiple award-winning designer, Yao is responsible for literally hundreds of IT product designs around the world, and has been a profound influence behind China?s entry onto the global design stage. Yao?s vision of design as a business strategy led him to establishing Lenovo?s Innovation Design Centre, and has been instrumental in Lenovo?s successful and innovative range of IT products and peripherals. Yao has been awarded hundreds of design patents in China, and has also been conferred numerous global awards including the 2005 IDEA Award and the Japan ?G-Mark? International Industrial Design Award.
- Brendan Boyle, IDEO: In his 14 years with IDEO, a top international design and innovation firm, Brendan has led numerous design programs for such companies as PepsiCo, Samsonite Luggage and Herman Miller Furniture. Under Brendan?s leadership, Zero20 has licensed more than 125 toy, game and juvenile product concepts. As a principal at IDEO, he leads the Zero20 Practice specializing in creating designs for babies, children and teens. Brendan?s group played an instrumental role in determining the industry guidelines for designing products for the Tweens and Millennials age category. Brendan is also a Consulting Professor in the Mechanical Engineering Department of Stanford University, and has taught various product design, engineering creativity, and human factor courses for the last 15 years.
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