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Path: Social Networking for the Exclusive
By Social Media / Zying Ng, 16 Nov 2010
Even with its Groups feature, Facebook tends to get a little overcrowded—no one can possibly have 600 friends they’d want peeping into their personal lives. A new start-up, Path, goes back to what Facebook was originally predicated on: exclusivity.
Where Facebook first started as a network for Harvard students to connect, Path offers similar stringency: on it, you can have a maximum of 50 friends. Total. The people behind Path are calling it not a social network but a ‘personal’ one.
“The personal network doesn’t replace your existing social networks—it augments them,” wrote the team on its website.
And Path did its research in arriving at the magic number of 50 friends. According to an Oxford professor of evolutionary psychology, 150 is the maximum number of social relationships that the human brain can sustain at any given time, and Path decided 50 was the “outer boundary of our personal networks”, it wrote.
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