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H&M Goes Virtual Reality
By Apps / Zying Ng, 17 Nov 2010
High-street fashion retailer H&M is now using an augmented reality (AR) app, GoldRun [iTunes link], for its New York City preview collection.
Users get to interact with and capture pictures of virtual H&M apparel and accessories in front of any of the 10 retail stores in 10 Manhattan locations. Through AR, users simply pick the items they want to view and then ‘capture’ them in their phones to receive an instant 10% discount on any H&M purchase.
It is uncomplicated. “AR + Virtual Goods = More Rewards”, as the GoldRun app shows.
Tapping into the latest technology around, this novel and pioneering approach o location-based marketing has come to represent the new age of marketing today.
"After a decade of developing digital media campaigns for top tier brands and recognizing the explosion in smartphone sales and increasing interest in location-based marketing, I realized there was a need for a new type of media buy, one tailored for the mobile space," said Vivian Rosenthal, CEO of GoldRun and co-founder of digital media studio Tronic.
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