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PANTONE Announces Color of the Year for 2011
By PANTONE / IO, 10 Dec 2010
PANTONE has just announced the color of the year for 2011: Honeysuckle, a “dynamic reddish pink”. The color is known specifically as PANTONE 18-2120 TCX.
The company predicts that we will be seeing a lot of this color, in fashion, homeware, beauty products and so on, reports The Wall Street Journal.
In arriving at its prediction, PANTONE polled graphic, industrial, fashion and other designers to “forecase the colors that will have broad appeal”, the Journal said.
The last color of the year, Turquoise, “served as an escape for many,” PANTONE said, a trend that it thinks will reverse in the coming year. Honeysuckle “emboldens us to face everyday troubles with verve and vigor”, it said.
“Honeysuckle is a captivating, stimulating color that gets the adrenaline going—perfect to ward off the blues,” explained PANTONE executive director Leatrice Eiseman in a statement.
PANTONE has been publishing its color of the year forecast for over a decade, and claims that its predictions “have influenced product development and purchasing decisions”.
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