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For a Sharpie Ad, An Artist That Creates Masterpieces Out of Coffee Cups
By Anthea Quay, 08 Aug 2011
Sharpie’s latest campaign features coffee-cup artist Cheeming Boey and his masterpieces.
The Malaysian-born artist creates detailed coffee cups with a Sharpie. These cups take hours or days to complete and sell up to US$1,500.
The campaign created by Chicago-based Draftfcb targets teenagers with the question “What are you starting?”, and aims to promote self-expression and imagination.
Fans are encouraged to submit their Sharpie creations for a YouTube takeover.
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