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For IKEA Ad Campaign, A Man ‘Reaches New Heights’ in His Redesigned Kitchen
By Anthea Quay, 28 Sep 2011
A new spot for IKEA, by creative agency Forsman & Bodenfors, features cabinets and appliances in a man’s redesigned kitchen that challenges his skills, as he prepares dinner.
‘IKEA: More Appliances’ explores possibilities that might be deemed unrealistic. It was directed by Folke Film’s Tomas Mankovsky.
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