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World’s First QR-Code Hair Cut
By Anthea Quay, 14 Nov 2011
For the Football Association Challenge Cup tie over the weekend, Wayne Rooney’s hairstylist Daniel Johnson was recruited by Betfair to create the first QR-coded hair cut.
Betfair, the world’s largest Internet betting exchange, sponsored the players of the Bromley Football Club to unveil the look at the soccer game against Leyton Orient on Saturday.
The formula of shaving QR codes into their hair was a way of generating publicity.
When the codes were scanned, it directed users to Betfair’s mobile website.
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