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The World’s First Invisible Ad
By Anthea Quay, 15 May 2012
To promote its product, deodorant company Lynx created the world’s first invisible ad.
Using hundreds of polarized sunglasses, hack LCD screens, and a terrace house in Sydney—the company created ads that were only visible when viewed only through polarized sunglasses.
Watch the video below to check out how it worked and what the invisible ads were about:
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