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Coca Cola Creates Eco-Friendly Bottle-Shaped Plastic Bags
By John Yong, 06 Jul 2012
In most parts of the world, we often buy and drink Coca Cola straight from the bottle—however in El Salvador, buying Coke in a bottle is often too expensive for the locals.
Instead, convenient stores and street vendors have a practice of serving soft drinks cheaply in a disposable plastic bag.
In order to reconnect the locals with their iconic branding, Coca Cola has designed an inexpensive and biodegradable ‘Coca Cola bag’.
The bag was designed in the shape of a Coke bottle—creating a new brand experience for the locals in a cheap and affordable way.
The Coca Cola bag was so popular, that it even made its way to neighboring regions and countries.
Which do you prefer—bottle or bag?
Click to watch the video below:
[via Coca Cola]
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