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Budweiser Extends ‘Happy Hour’ Each Time A Beer Is Bought
By John Yong, 07 Sep 2012
American beer brand Budweiser has found an innovative way to extend ‘happy hour’ to keep customers happy and drinking more beer.
In a campaign created by Ecuadorian ad agency Rivas Herrera Y&R, they designed the ‘Bud Clock’—a clock that adds a minute into happy hour each time a customer orders a Budweiser beer.
With each Budweiser ordered, customers would receive a QR code that they could scan with the Bud Clock—extending happy hour by a minute for each QR code.
Customers could effectively ‘stop’ happy hour from ending if enough people contributed in buying a Budweiser beer.
Click to watch the video below:
[via Ads Of The World]
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