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IKEA Lets You Custom Design Furniture Pieces, Put Your Name On Products
By Anthea Quay, 14 Sep 2012
IKEA Hong Kong is letting customers customize the design of their own furniture pieces, and put their name on its products.
With the Facebook app ‘Made Better by You’ , created by ad agency Ogilvy & Mather Hong Kong, users can customize one of five classic pieces—LACK (side table), TARVE (chest of 6 drawers), BILLY (bookcase), DOTTEVIK (shade), KARLSTAD (two-seat sofa), and INGOLF (chair)—with their own designs.
Users can also save the furniture piece they customized under their preferred moniker, on IKEA Hong Kong’s Facebook page, and post it on their wall.
[via IKEA Hong Kong]
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