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Coca-Cola Creates ATMs That Dispense Free Cash For Acts Of Kindness
By Anthea Quay, 13 Mar 2013
As part of its ongoing ‘Open Happiness’ campaign, Coca-Cola created ATMs that dispense free cash in Spain, where the economy hasn’t been at its best.
The ‘ATM of Happiness’ aims to spread goodwill, and it dispenses €100 each time, on the condition that the money had to be spent on others.
With the use of hidden cameras and shared videos by those who received the money, the soft drink giant compiled good deeds done with the newfound cash.
From buying gifts for strangers, to contributing basketballs at a public court for kids to use—the video of random acts of kindness restores faith in humanity, and serves as a reminder that there are still good people out there in the world.
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