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‘Mad Men’ Tools In The 21st-Century
By Anthea Quay, 05 Apr 2013
What it would be like if Don Draper and the rest of the Sterling Draper Cooper Pryce office worked in 2013?
For the anticipated return of the AMC hit TV series ‘Mad Men’, designers at Shutterstock imagined the characters through a 21st-century lens, keeping in mind the tools and essentials that help them get through the days.
From using MacBooks instead of typewriters, to doing yoga instead of smoking for stress relief—check out what Mad Men characters could be using in the modern world.
“In the ’60s, Don was stuck working with paper and easels. It’s a lot to set up and carry around, but with the power of cloud computing, he could make his presentations infinitely more elaborate without physically weighing himself down. Not that he needs any extra help getting clients on board.”
“Sure, typewriters have a nostalgic feel that some writers still love today, but not having to go back over your work with Tipp-Ex alone makes the copywriter’s job infinitely easier. We like to picture Peggy hitting her stride even faster without having to worry about all those crumpled up balls of paper scattered around the trash.”
“Joan has no problem staying on top of everything with the limited tools at her disposal, but replace her notepad with an iPad, and you would have an even more serious force to be reckoned with—plus a lot of people who would probably like to get their hands on the device to discover all the secrets it contains.”
“For Pete, it’s largely about who you know, making a robust contact list key. In the ’60s, the Rolodex was still a relatively new invention, but these days, few people would be willing to worry about lost cards or misfiled information when you can carry around everyone’s information right in your pocket.”
Fifty years ago, no one thought twice about relying on cigarettes to unwind or help them through a stressful situation. Today, we think Betty would be an eager adopter of what multitudes of modern women are now turning to instead to de-stress: yoga. Of course, she’d probably still smoke too.”
“Barring special occasions, liquor is another thing you don’t tend to find around the workplace much these days, so Roger Sterling would need to have a more acceptable drink on his desk. With a fruit smoothie, he could project an aura of health—but always still spike it from a flask or a concealed bottle for that extra kick.”
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