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Meet These Sombre Ice Popsicles That Delight In Others’ Suffering
By Loke Shi Ying, 20 Apr 2013
Portland-based advertising creatives Matt Moore and Jason Kreher at Wieden+Kennedy have come up with SchadenFreezers, fictional ice popsicles that contain a mildly offensive joke.
SchadenFreezers are described as ‘The orange, grape and cherry-flavored joy derived from the suffering of others.’ Each contains a shocking ‘joke’ that is revealed after the popsicle is eaten.
Borrowing an idea from the German word Schadenfreude, which means “pleasure derived from the misfortunes of others”, Schaden Freezers are a hilarious way to humor yourself while indulging in an icy treat—if only they were real.
[via SUPERSONIC ELECTRONIC]
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