Don't miss the latest stories
If Fonts Could Speak…
By Anthea Quay, 15 May 2013
To encourage people to write letters in their own handwriting to make them meaningful, ad agency TBWA South Africa created three spots for Uniball Pens that humorously suggest what messages typefaces send.
The three ads entitled ‘Pappy is Dead’, ‘Bust You Out’ and ‘Swapped at Birth’ feature a voice that reads out the letters in a tone that channels the fonts Comic Sans, Edwardian Script and Broadway respectively.
If fonts could speak, would they sound like that?
Watch the ads below:
More related news
Also check out these recent news