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Gorgeous, Illustrative Brand Identity For Nutrition Supplements
By Loke Shi Ying, 27 May 2013
London-based design firm Pearlfisher has created a strong branding and identity for Strong, a range of nutrition supplements.
To help Strong stand out amidst the stiff competition in the supplement market, Pearlfisher commissioned a series of beautiful illustrations of birds to represent the brand.
Using the metaphor of beautiful, elegant birds, these illustrations bring out the product benefits in the perfect emotive way.
As an example, ‘brain box’ uses an owl to represent the brain enhancing nutrients, while ‘sunshine pill’ uses a bright yellow canary to illustrate the product benefit of a radiant and healthy immune system.
The visually arresting brand identity creates for strong visibility in retail, as well as online environments.
[via The Dieline]
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