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A Clever Plane Catalog That ‘Flies’
By Erwan Xiao, 17 Jun 2013
To promote its new private jet, the ‘Lineage 1000’, leading aircraft manufacturer Embraer created a beautiful and unique catalog that “flies”.
Using magnets the book is able to float above its stand, establishing the brand’s identity as an aircraft manufacturer while also creating a strong impression to potential clients.
The “flying” imagery is further reinforced with a 3D front cover design that resembles an airplane.
Click to watch the video below:
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