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Ad Puts Children ‘On Sale’ To Raise Child Labor Awareness
By Tamara Kisha Tan, 22 Jun 2013
This ad campaign by KBS+P for World Vision Canada aims to drive home the poignant message that 'No child should ever be for sale', via the use of satire.
The first two videos below, of the 'No Child For Sale' campaign, shows a child that is far from his/her teenage years, toiling away at the sewing machine or working hard at a 'construction site'.
The presenters tell the audience that these children are 'for sale' and can work for up to 16 or 18 hours a day. The ads remind us that what we see is pretty much the same fate that some unfortunate children in the world face on a daily basis.
The last video raises awareness by sharing facts about child labor.
What do you think about the messages in this ad campaign? Is it an effective way to raise awareness about child labor practices?
Learn more about it in the videos below:
[via Illegaladvertising.com, images via KBS+P, World Vision Canada and No Child For Sale]
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