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A Cinema Set Up In The Middle Of A Stairway
By Erwan Xiao, 26 Jun 2013
Auckland-based experimental design collective Oh.No.Sumo constructed a mini-cinema in a stairway to engage the public in a unique and exciting way.
Drawing inspiration from the location, they realised that the surrounding bus stops and Laundromats created a place of ‘hard-waiting’ where social interaction was minimized.
Members of the public also often retreated into “the media offered on their phones”, resulting in even less interaction and a “separation and dislocation from an existing community”.
By displaying short movies in a public and easily accessible location, the ‘Stairway Cinema’ exchanges the individual experience for a “communal and social” one, transforming it into a “shared, fun and architecturally framed experience”.
Click to watch the video below:
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