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Johnnie Walker Brings ‘Bruce Lee’ Back To Life In New Ad
By John Yong, 09 Jul 2013
To promote its Blue Label drink in China, whiskey brand Johnnie Walker brought martial art legend, Bruce Lee, ‘back to life’ in its latest ad.
Created by ad agency BBH, the 90-second ad called ‘Game Changer’ features a CGI ‘Bruce Lee’ narrating his famous ‘Be Water’ philosophy.
According to Joseph Kahn, the director of the ad, he said that it took nine months to recreate Lee in CGI.
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