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Website Catalogs The Worst Campaigns Of Some Of The Best Creatives In The World
By Erwan Xiao, 24 Jul 2013
Created by the Miami Ad School, ‘theWorstfolio’ is a new online portfolio where “the best creatives in the world explain their worst campaigns from their first years of experience”.
The idea for ‘theWorstfolio’ was inspired by the many students at the Miami Ad School with the dream of being “one of the best creatives in the world”. However, great ideas don’t always come easily.
By displaying the “worst ideas” had by some of the best creatives in the world, they aim to “give hope to all the students who think that they are not good enough for this business. Because no creative is born a genius.”
The online portfolio currently has one entry by Argentinian creative Pablo De Campo, the founder of Del Campo Saatchi & Saatchi, with more entries coming soon.
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