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How Bacon Changed One Woman’s Life
By Anthea Quay, 26 Jul 2013
Bacon is powerful and life-changing, according to Canadian packaged food company Maple Leaf Foods and Toronto-based ad agency John St..
In a cheeky ad campaign to promote Maple Leaf Foods’ ‘Ready Crisp Bacon’, John St. created four humorous short videos that show how bacon can change your life.
‘Change Your Life With Bacon’ features a working mom, who had to juggle with all the household chores.
Her kids and husband refused to help with anything—until one fine day, when she started including bacon into her dishes.
When it comes to bacon, there is no such thing as a “chore”; and things don’t just get done, they get done ‘well’.
For the campaign, John St. also created a ‘Helpful Bacon Chore Chart’ that exchanges bacon-made rewards for getting certain chores done.
Check out the funny ads below:
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