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Vending Machine Rewards People With Free Beer For Doing Nothing
By John Yong, 09 Aug 2013
To encourage people to ‘take a break’ from work, Dutch beer brand Amstel and creative agency Next-DC collaborated to create a vending machine that rewards people with free beer for doing nothing.
Called the ‘Amstel Pause’, participants simply had to push a button, stand in front of the vending machine and wait for three full minutes.
When the three minutes were up, they would be rewarded with a cold can of Amstel beer.
Click to watch the video below:
[via Creativity Online]
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