Don't miss the latest stories
Michel Gondry Directs New 'Training Track' Ads For Gillette
By Loke Shi Ying, 22 Sep 2013
Razor brand Gillette has recently hired award-winning film director, Michel Gondry, to direct its latest ad featuring NFL athletes.
Titled ‘Training Tracks’, this ‘music video’ marks the start of the NFL season and caps Gillette Deodorant's "Built for Training" web series.
In it, the athletes train together in a gym in unison, such that they make sounds that perfectly synchronize and combine to form a muscle-thumping soundtrack.
This ad was conceived by advertising agency BBDO.
Watch the spot below:
[via Ad Age]
More related news
Also check out these recent news