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Coca-Cola Sets Up A Pop-Up Park, To Make Concrete Jungles Less Gray
By Anthea Quay, 02 Oct 2013
Urban dwellers are constantly surrounded by the dull concrete jungle.
In a bid to make everyday life and cities a little less gray, and bring happiness to people, Coca-Cola—with the help of ad agency Wieden+Kennedy Amsterdam—rolled out a lush, green park in an unexpected location.
A drab city square was transformed into a pop-up park with trees, vending machines, and green turfs laid on the ground by a grass-laying truck.
People were invited to take off their shoes, to feel the tickling of fresh grass under their bare feet and enjoy a bottle of refreshing beverage—letting them relish a moment’s reprieve from city life, and return to a state of bliss.
‘Roll Out Happiness’ was created as part of the soft drink giant’s latest global instalment of its ‘Where Will Happiness Strike Next?’ series.
Would you like a park to pop-up in the middle of your city too?
[via Coca-Cola YouTube]
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