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Full-Sized 'Shark Coffins' In The City Of Shanghai
By Loke Shi Ying, 12 Oct 2013
Shanghai-based advertising agency Y&R Shanghai has recently introduced shocking shark coffins in the city area.
Collaborating with China’s International Fund for Animal Welfare, Y&R Shanghai hopes to draw more attention to the issue of shark overfishing due to shark finning.
In these public exhibits, full-sized shark coffins with fins protrude from a wooden coffin in a macabre fashion. Accompanying signs give an explanation and ask visitors to sign a pledge to stop eating the animals.
It must be working, because nearly 50,000 people have already signed the pledge so far.
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